Because You’re Worth It
Sculpture and Video
2008
Winning its place as the fabulous offspring of an illicit encounter between a Caro- esque painted sculpture and a body-conscious luxury fitness machine, Because You’re Worth It exercises the proposition that, apparently, stimulating the desire to consume is the essential process by which modern happiness is achieved. With its sleek modernist form and dazzling iridescent finish Because You’re Worth It is the perfect life-style choice for the discerning consumer, combining the beauty of modern sculpture with the life changing potential of the finest multi gym. Even if the pace of modern life means that you may never have time to use it, the sheer beauty of Because You’re Worth It’s perfect form will enrich your busy life and inspire you in your quest for even greater perfection.